News: A Catalyst for Connecting With Others
Have you seen the news? Have you heard the news?
News is something that drives our professional activities everyday. Sales and business people react to the news they hear and the news they make!
When I was in sales, I used to read news feeds and articles while having an early ( or not so early ) morning cup of coffee. I would leverage both positive and negative news in my daily sales efforts – it was a way to differentiate myself from the “other” sales people. In the customer’s eyes I was on top of my game and a person to trust. It was also a catalyst for reaching out to new prospects. News creates action. It is a reason to search out and connect!
One of the problems we solve is connecting people to people-with-information within the the context of their business goals. Real time news can be a fast trigger to tell you that something has happened and that you need new information.
Imagine when the news breaks about a new C-level executive at a F1000 company where you’ve spent 6 months working on a large project. What do you do? If you’re smart – you’ll want to quickly connect with someone who can share their knowledge and expertise on this person and the past company he just left. You need to leverage this information in your “new” sales strategy. The more quickly you can understand this change and make any necessary changes – the more likely you are to succeed in the account.
News is the new feature this week. It’s an early feature and we’ll be adding to it. We want to first understand how it can best serve as a trigger for someone to connect with another person and what other news features/services users might like.
In today’s release you will see the following additions;
- My News
- New main tab feeding news for all your needs and expertise tags
- We use the top 5 needs tags you have prioritized as the default quick view
- Click on any tag in the news page for a view page view
- Home News Feed
- Maps top 3 needs you have to a real time feed for quick viewing and triggering
- Share
- Click on the share link for any news item and share it with anyone in your network
- Great for sharing across sales/business teams or using as a new connection catalyst
- Connections
- Now a main tab to help separate pending and active connections
- Easier to focus on and track required actions
I hope you enjoy this news.
