How to build a Sales Marketplace
Let’s talk about marketplaces! We’re all familiar with eBay and Craigslist – two of the greatest ways to buy and sell stuff. Connectize shares the same basic marketplace concepts as these sites – as we are buying and selling sales/business information that we need and know in a safe and governed environment. But in any marketplace – there are challenges;
- Chicken and egg?
- How do you seed the marketplace?
- How do you scale quickly?
There’s been a lot of research written on multi-sided markets – to give you an example check out Andrei Hagiu’s article “New Research Explores Multi-sided Markets” in the Harvard Business School Working Knowledge forum. A great article as Andrei addresses a lot of common questions that folks have. An example;
