Danger: Don’t Be Just Another Sales 2.0 Peep!
Yes – that’s the headline today. I mean it’s all good to follow Sales 2.0 as a new methodology and belief – but the real key is to make sure you bring your personality along it. For anyone is sales, personality is a really key factor that can make or break a deal. Don’t let Sales 2.0 or social media change that. Typing in your Twitter update, Facebook’s “What are you doing now” or Linkedin’s “What are you working on?” still needs to promote and differentiate you as the person you really are. If you post boring and really vanilla updates – you will have your customers in a deep coma. It’s great to see “I am washing the car” or “Just finished shining my shoes”, but wouldn’t it be much more interesting to post “just finished reading Oracle’s eWeek on-demand release 16 article – check it out at http://tinyurl.com/bs7ydg“
Get it? Start using these free services as a way to promote your interests and expertise in a sales way. It’s your personal fabric, weave it for the best results and value to your customers and prospects! Post independent thoughts that set you aside from the noise and offers a perspective your customers will appreciate and value.
So how can you start to shift towards this way of thinking? Start listening to the experts! I recently had the opportunity to become acquainted with Jonathan Farrington – who is 
the master of sales consultancy and is based in London. Jonathon has created TSE – Top Selling Experts and it is one of the greatest time savers for sales people anywhere. Why? Because it’s one of the fastest ways to get a pulse on what is actually happening across the top sales trainer, bloggers and sales consultants. I know first hand how time consuming it is to surf the web for “stuff”. Hey – you can either waste time looking or spend time reading – your choice! Jonathan has created an Article Vault – I’d seriously check it out. Remember – sometimes just the slightest change in strategy can result in a major win within an account. Why not take advantage of the collective intelligence of others (see my Crowsourcing post) and see how it can help you in this time of economic downturn.
This Week’s News: Let me congratulate the folks at Coit Staffing. Not only do they help sales people across the world advance their careers – but they also helped Connectize in helping 
promote our beta. A big thanks to Joe Belluomini and the staff at Coit! Joe is not only a great guy – but he also hosts the The Monte Carlo Night 2009 in San Francisco benefiting the Leukemia & Lymphoma Society. A great cause to support!
Time To Light Up Your Sales 2.0 Strategy? Starting something new is always a pain isn’t it? Why bother…
