News: A Catalyst for Connecting With Others
Have you seen the news? Have you heard the news?
News is something that drives our professional activities everyday. Sales and business people react to the news they hear and the news they make!
When I was in sales, I used to read news feeds and articles while having an early ( or not so early ) morning cup of coffee. I would leverage both positive and negative news in my daily sales efforts – it was a way to differentiate myself from the “other” sales people. In the customer’s eyes I was on top of my game and a person to trust. It was also a catalyst for reaching out to new prospects. News creates action. It is a reason to search out and connect!
